My Framer Site

Domain

Workspaces, Hybrid working space, Remote working

The pandemic has fundamentally shifted our work lives, compelling many to find remote workspaces that resonate with their personal routines, resource limitations, and desire for local accessibility. Amidst these evolving work habits, there is a pressing need for a streamlined solution that eases the search and adoption of workspaces tailored to the varied demands of our professional lives, ensuring that each individual can find a 'workplace away from the workplace' that feels just right.

Challenge

Entire product design from UX research to conception, visualisation and user testing

My Role

60 days

Timeline

Figma, Miro, Google survey,

Tools

Objective

Deskpark stands for creating ecosystems that empower people to build, innovate, create, grow, and explore progress to the best of their abilities. We invest every day in bridging the gap between people and the workspace they desire through our carefully curated ecosystems.

Our mission is to empower the new-age workforce with the freedom and flexibility to work from anywhere by providing technology-driven, innovative workspace solutions. Our vision is to revolutionise the way people work and redefine the concept of a traditional office.

Process

Discover

Stakeholder Interview

Design Strategy

User Research

Competitor Analysis

Define

Affinity Mapping

User Persona

Empathy Mapping

User Journey

Ideate

Brain Storming

Card Sorting

User Flow

Information Architecture

Design

Low Fi Wireframes

High Fi Wireframes

Visual design

Prototype

Testing

Usability Testing

Feedback

Taking the first step

To solve this, I began researching the competitors in the market and found a few relevant competitors. Did more research on What makes them effective? What facilities they’re providing to the users? How can we improve on the user experience? What are a few different necessities, interests, and issues that can happen while using such platform?

Competitive analysis helped us to understand the current market and its expectations. With this analysis we learnt to use the strengths and weaknesses of our competitors to create a better user experience.

Competitive Analysis

User Research and Findings

User Research

In discover phase, we reached out to our target audience to know their requirements, expectations, pain points and frustration while looking for a working space.

Research Objectives:

Understanding users expectations, requirements and pain points for a workspace hunt.
Understanding the preferences of the users while looking for a workspace
Find the challenges users face while booking a desired workspace
To know what percentage of the target users would want to work from a co working space.
Whether the companies or freelancers prefer working from a workspace where they were provided with all the required equipments and facilities

Research Methods:

Quantitative Research: Online survey

Qualitative Research: One to one Interviews

Timeline: 3-4 days

Users’ goal is to find a co-working space where they have a feel of working from their own workplace and addition of multiple amenities would make the experience even better.

They feel motivated with better work environment and feel refreshed when they come out of their homes and meet new people.

Users need many devices which are not present at home like printers, white boards, coffee machines, break rooms etc.

The most important thing for a user to work is a good internet connection, more than 90% of users mentioned they get bad connection at home sometimes that leads to downtime and decreased productivity.

Users are not happy wearing id cards to enter, exit and be in premises, would like an alternative to wearing tags.

Users would prefer working from co-working space as an opportunity to promote their business ideas and connect with intellects to ideate on new business thoughts.

User would like to have details of the eateries around the co-working space and would appreciate a pantry at the co working space

Insights from the research

Ideation and Brainstorming

As a part of are brainstorming activities we prepared the HMW(how might we) questionnaire and answered as a team about how we could support users goals, needs and pain points.

From the information I gathered, I made an ideal client experience of how my application will work. Also detailing what the user's experience would look like. It later formed into a touchpoint map, which shows the user's journey and emotions with each touchpoint they perform inside the application.

User Journey Map

The significance of this journey map is finding a consistent experience to keep the user motivated as they go through the app.

The highlight of the touch points are:

The greatest experience was seeing all the workspaces, locations and amenities a user can choose from that will create a route.

The lowest experience was the user having a daunting feeling of not knowing how to book or approach a workspace or know which all workspaces are in the locality

The user journey help me create a user flow that’s the route user would follow while moving through the application.

User Flow

With the clear idea of the User flow and customer journey, creating the information architecture was easy and effective.

Information Architecture

The Design of Deskpark

The outline process of what the wireframing will look like.

Low Fidelity Wireframes

Style Guide

Right after creating the wireframes I started exploring the branding and design options, created a moodboard with all the inspirations. After going through quite a few iterations, I decided to use a Work Sans typeface which gives a clean reading experience. The colour coding of the app is inspired from colours relevant to work, motivation and energy.

Colour Palette

Primary Blue

#226394

Primary Gradient

#226394,#BD5663

Secondary Brown

#BD5663

Success

#56BD60

Warning

#FFCC4D

Danger

#FF4F65

Light Grey

#8A8888

Dark Grey

#4B4B4B

Black font

#000000

Typeface